"Using deep learning, EyeQuant has built a prototype algorithm that instantly rates ads from 0-100 in terms of how...
Originally shared by Wayne Radinsky
"Using deep learning, EyeQuant has built a prototype algorithm that instantly rates ads from 0-100 in terms of how eye-catching they are, where the 'average' ad scores around 50. The algorithm is built on top of a neural network for object recognition that's been pre-trained with millions of images. The approach seems to work well. The algorithm's results had an 85% correlation with the results of a recent user study with 500 real people (using eye-tracking and online panel research)."
"So what can this new algorithm teach us about display ad campaigns? For starters, it's very easy to design a complete dud. Most marketers think of design as a intuitive skill -- that a good design team just know how to make an ad 'pop'."
http://www.eyequant.com/blog/new-ai-predicts-how-eye-catching-your-ads-are
"Using deep learning, EyeQuant has built a prototype algorithm that instantly rates ads from 0-100 in terms of how eye-catching they are, where the 'average' ad scores around 50. The algorithm is built on top of a neural network for object recognition that's been pre-trained with millions of images. The approach seems to work well. The algorithm's results had an 85% correlation with the results of a recent user study with 500 real people (using eye-tracking and online panel research)."
"So what can this new algorithm teach us about display ad campaigns? For starters, it's very easy to design a complete dud. Most marketers think of design as a intuitive skill -- that a good design team just know how to make an ad 'pop'."
http://www.eyequant.com/blog/new-ai-predicts-how-eye-catching-your-ads-are
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