interesting.
#books #ink #publishers #argentina
Originally shared by Amira notesThe Book That Can't Wait - Read This Book in 2 Months or the Words Will Disappear"Argentinean independent publishers Eterna Cadencia released an anthology of new Latin authors using special ink that disappears once it comes in contact with sun and air, completely disappearing within two months time after opening the book.
“The Book That Can’t Wait” makes for an interesting approach to motivate book buyers to read books more promptly, giving first-time authors the attention they need to survive.
“Books are very patient objects,” reads the words streamed across the video’s screen. “We buy them, and then they wait for us to read them. Days, months, even years. That’s OK for books, but not for new authors. If people don’t read their first books. They’ll never make it to a second.”
http://mashable.com/2012/06/26/eterna-cadencia/"Who wants a book that will self-destruct in 60 days? Turns out, Argentine readers do. Eterna Cadencia sold out of its entire first disappearing-ink printing in a single day. (...) The thinking goes, if new authors don't get read, they can't continue -- but if they do get read, they can find footing on a career path of writing.
"This time we had the guarantee that our new authors were read."
http://latimesblogs.latimes.com/jacketcopy/2012/06/books-written-in-disappearing-ink.htmlhttp://www.youtube.com/watch?v=gHl8IqCqza8
