"How corporations will use artificial empathy to sell us more shit." "The research being done by Shasha Lu, a...
Originally shared by Wayne Radinsky
"How corporations will use artificial empathy to sell us more shit." "The research being done by Shasha Lu, a lecturer in marketing at the Cambridge Judge Business School, seeks to combine machine-based image and video analysis with current marketing techniques in order to streamline product sales. The idea is essentially to teach a machine to read a customer’s behavioral cues in reaction to a particular product and then make targeted product recommendations based on these social signals. In Lu’s case, she is specifically focusing on teaching a machine how to give clothing recommendations tailored (ha!) to the individual consumer."
"According to Lu, the project is based on techniques used by human salespeople."
http://motherboard.vice.com/read/how-companies-will-use-artificial-empathy-to-sell-you-more-shit
"How corporations will use artificial empathy to sell us more shit." "The research being done by Shasha Lu, a lecturer in marketing at the Cambridge Judge Business School, seeks to combine machine-based image and video analysis with current marketing techniques in order to streamline product sales. The idea is essentially to teach a machine to read a customer’s behavioral cues in reaction to a particular product and then make targeted product recommendations based on these social signals. In Lu’s case, she is specifically focusing on teaching a machine how to give clothing recommendations tailored (ha!) to the individual consumer."
"According to Lu, the project is based on techniques used by human salespeople."
http://motherboard.vice.com/read/how-companies-will-use-artificial-empathy-to-sell-you-more-shit
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