This is amazing marketing!
Originally shared by Winchell Chung
This is amazing marketing!
Mattel toymaker is making a cheap 3D printer for kids.
So what are they calling it? A ThingMaker
Any baby-boomer who had one of the original ThingMakers to make Creepy Crawlers will immediately want to buy one. The name evokes pleasant memories of playing with the original toy, and modernizing it with cutting edge future tech will make it irresistible.
More details here
http://3dprint.com/119630/mattel-thingmaker-3d-printer/
http://www.usatoday.com/story/tech/columnist/baig/2016/02/12/mattel-resurrects-thingmaker-3d-printer/80236104/
Both new and old Thingmakers use that time honored technique: give the customer the razor and make money selling them the blades. Old Thingmakers require bottles of Plastigoop for the molds, the new will require spools of filament. I remember Mattel selling expansion packs for the Thingmaker, usually a blister pack with one new mold and a bottle of Plastigoop in a strange color.
http://fortune.com/2016/02/12/mattel-3d-printing-toys/
This is amazing marketing!
Mattel toymaker is making a cheap 3D printer for kids.
So what are they calling it? A ThingMaker
Any baby-boomer who had one of the original ThingMakers to make Creepy Crawlers will immediately want to buy one. The name evokes pleasant memories of playing with the original toy, and modernizing it with cutting edge future tech will make it irresistible.
More details here
http://3dprint.com/119630/mattel-thingmaker-3d-printer/
http://www.usatoday.com/story/tech/columnist/baig/2016/02/12/mattel-resurrects-thingmaker-3d-printer/80236104/
Both new and old Thingmakers use that time honored technique: give the customer the razor and make money selling them the blades. Old Thingmakers require bottles of Plastigoop for the molds, the new will require spools of filament. I remember Mattel selling expansion packs for the Thingmaker, usually a blister pack with one new mold and a bottle of Plastigoop in a strange color.
http://fortune.com/2016/02/12/mattel-3d-printing-toys/
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