Nutritionists Slam Coca-cola Funded Scientists Over Deceptive Soda Message http://b4in.info/dkgC

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Originally shared by Before It's News

Nutritionists Slam Coca-cola Funded Scientists Over Deceptive Soda Message http://b4in.info/dkgC

Coca-Cola is funding influential scientists pushing a message that diminishes the role of junk food and sweetened beverages in the obesity crisis—a partnership that has drawn the ire of nutritional experts since it was highlighted earlier this week.

The Global Energy Balance Network (GEBN) on Monday released a promotional video claiming that there is “no compelling evidence” that soft drinks or fast food contribute to Americans’ declining health, and that consumers should worry more about exercising than cutting calories to lose weight. In turn, media outlets swiftly highlighted that the GEBN lists the world’s largest producer of sugary sodas as one of its major financial backers.

That’s an association that, as nutrition professor Barry Popkin told the Guardian on Tuesday, exposes the GEBN as “merchants of doubt” akin to the scientists-for-hire who deny the harmful effects of tobacco.

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