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Originally shared by Ward Plunet

Heightened sensitivity to cheap, high-calorie food is linked with obesity

... a new review of human brain imaging studies published by Cell Press in the journal Trends in Endocrinology and Metabolism suggests that a major reason for the dramatic increase in obesity may be a heightened sensitivity to heavily advertised and easily accessible high-calorie foods.

"The emerging imaging literature supports the view that although there is not a single pathway leading to obesity, it is a neurobehavioral problem: a disease that results from a vulnerable brain in an unhealthy environment," explains Dr. Dagher. "The demonstration that humans are sensitive to food cues, such as advertising, especially when these food cues are associated through past experience with high-calorie foods, cannot be ignored.
http://medicalxpress.com/news/2012-04-heightened-sensitivity-cheap-high-calorie-food.html

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